Goretti García Morales, María Isabel González Cruz, Carmen Isabel Luján García and María Jesús Rodríguez Medina. 2016. La presencia del inglés en la publicidad televisiva española (2013-2015)

Authors

  • Ramiro Durán Martínez Departamento de Filología Inglesa. Universidad de Salamanca

Abstract

Book review

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Author Biography

Ramiro Durán Martínez, Departamento de Filología Inglesa. Universidad de Salamanca

Ramiro Durán Martínez is a lecturer in the English Studies Department at the University of Salamanca. He started his career as a Escuela Oficial de Idiomas teacher and since 1997 he dedicated his time to instructing ESOL primary and secondary school teacher trainees. His research interests include English Language Teaching, Bilingual Programmes, Discourse Analysis and the Language of Advertising.

References

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Durán Martínez, Ramiro. 2002. La lengua inglesa en la publicidad española. Una aproximación pragmática. Salamanca: Ediciones Universidad de Salamanca.

García Morales, María Goretti. 2016. “A Study of Loanwords from English in Spanish Film Reviews.” In Input a Word, Analyze the World. Selected Approaches to Corpus Linguistics, edited by Francisco Alonso Almeida, Ivalla Ortega Barrera, Elena Quintana Toledo and Margarita E. Sánchez Cuervo, 359-378. Newcastle upon Tyne: Cambridge Scholars.

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—. 2013. “Hispanismos y canarismos en un corpus de textos ingleses sobre Canarias.” LEXIS. Revista de Lingüística y Literatura 37 (2): 229-267.

González Cruz, María Isabel and María Jesús Rodríguez Medina. 2011. “On the Pragmatic Function of Anglicisms in Spanish: A Case Study.” Revista Alicantina de Estudios Ingleses 24: 257-273.

—, María Jesús Rodríguez Medina and María Jesús Déniz Santana. 2009. Anglicismos en el habla juvenil de Las Palmas de Gran Canaria. Madrid: La Factoría de Ediciones.

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—. 2010b. “Globalisation: English Christmas Signs in Spanish Shop Windows.” In Los caminos de la lengua: estudios en homenaje a Enrique Alcáraz Varó, edited by J. L. Cifuentes, A. Gómez, A. Lillo, J. Mateo and F. Yus, 1133-1150. Alicante: Universidad de Alicante, Servicio de Publicaciones.

—. 2010c. “Traducción de los títulos de las películas en los cines de España: ¿inglés y/o español?” Odisea: Revista de estudios ingleses 11: 301-314.

—. 2011. “English ‘Invasion’ in Spain: An Analysis of Toys Leaflets Addressed to Young Children.” English Today. The International Review of the English Language 27: 3-9.

—. 2013. The English Language and Anglo-American Culture: Its Impact on Spanish Language and Society. Newcastle upon Tyne: Cambridge Scholars.

Pottier, Bernard. (1969) 1971. Gramática del español. Translated by Antonio Quilis. Madrid: Alcalá.

Pratt, Chris. 1980. El anglicismo en el español peninsular contemporáneo. Madrid: Gredos.

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—. 2002. “Los anglicismos de frecuencia sintácticos en español: estudio empírico.” Revista española de lingüística aplicada 15: 73-80.

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Van Hooft Comajuncosas, Andreu. 2006. “El valor añadido de los anglicismos en la publicidad española. El impacto y la valoración social de las voces inglesas en la publicidad de la revista Elle.” In Nuevas tendencias en el discurso de especialidad, edited by Maria Vittoria Calvy and Luisa Chierichetti, 225-248. Bern: Peter Lang.

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Published

2017-06-23

How to Cite

Durán Martínez, R. (2017). Goretti García Morales, María Isabel González Cruz, Carmen Isabel Luján García and María Jesús Rodríguez Medina. 2016. La presencia del inglés en la publicidad televisiva española (2013-2015). Atlantis. Journal of the Spanish Association for Anglo-American Studies, 39(1), 273–277. Retrieved from https://atlantisjournal.org/index.php/atlantis/article/view/402

Issue

2017: Vol. 39, Num. 1

Section

Reviews

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